Itsu menu prices in the UK run from about £2 for miso soup up to roughly £10 for a hot rice or noodle bowl, with most bowls around £7.87 and gyoza from £4. Itsu serves healthier Asian-inspired food, and its shops famously discount sushi near closing time. Here are the current Itsu prices and how to save.
Itsu UK at a glance
| Price range | £2.00 to £10.00 |
|---|---|
| Hot rice and noodle bowls | £6.99 to £9.99 |
| Gyoza | £4.00 to £6.00 |
| Miso soup | £2.00 to £3.00 |
| Best saver | Near-closing sushi markdowns |
| Last updated | June 2026 |
Full Itsu UK menu prices
Itsu serves sushi, rice bowls, noodles, soups and salads, with a strong vegan range. Prices vary a little by location, with central London a touch higher. Prices below are representative; check your local shop or the Itsu app for exact figures.
Hot bowls and food
| Item | Price |
|---|---|
| Teriyaki Chicken Rice Bowl | £7.99 |
| Meatless Meatballs Bowl | £6.99 |
| Little Rice Bowl | around half a regular bowl |
| Gyoza | £4.00 to £6.00 |
| Salads | £5.00 to £8.00 |
| Miso Soup | £2.00 to £3.00 |
Best ways to save at Itsu
The classic Itsu saving is the end-of-day markdown, where shops cut the price of fresh sushi and salads in the last hour or two before closing, often to half price, since the food cannot be kept overnight. The Itsu app runs a rewards scheme and regular offers, including discounts when you add gyoza to a bowl. The little rice bowls are a cheaper, smaller option if you only want a light lunch, and the hot bowls are filling enough to skip a side. There is no separate student scheme, so the app and the closing-time markdowns are the main routes.
Frequently asked questions
How much is an Itsu rice bowl?
Hot rice and noodle bowls run from around £6.99 to £9.99, with the teriyaki chicken bowl at £7.99.
Does Itsu discount sushi at closing time?
Yes. Itsu shops mark down fresh sushi and salads in the last hour or two before closing, often to around half price.
Does Itsu have vegan options?
Yes. Itsu has a strong vegan range across bowls, gyoza, soups and salads.
Does Itsu have a rewards scheme?
Yes. The Itsu app runs a rewards scheme and regular offers, including deals on adding gyoza to a bowl.
About Itsu in the UK
Itsu was founded in London in the late 1990s by one of the co-founders of Yo! Sushi, bringing a similar fast-casual approach to Asian food but with its own distinct focus on healthier, more nutritionally considered bowls and boxes alongside sushi. It grew steadily into a recognisable name in the UK’s healthy fast-casual category, with a particular emphasis on fresh, made-to-order preparation over pre-packaged convenience. The brand has continued expanding its range beyond sushi into rice bowls, salads and hot dishes while keeping health-conscious positioning central to its identity.
What to expect at Itsu
Expect a menu spanning sushi, rice bowls, noodle dishes and salads, giving more variety than a sushi-only chain while keeping a consistent focus on fresh, nutritionally considered ingredients. Nutritional information is published clearly, useful if you’re tracking calories or specific macros while eating out. Because Itsu moves quickly as a counter-service format, it’s well suited to a fast lunch break without needing to compromise much on ingredient quality.
More frequently asked questions
Is Itsu just sushi?
No, the menu extends to rice bowls, noodle dishes and salads, giving broader variety than a sushi-only chain.
Is Itsu related to Yo! Sushi?
It was founded by one of Yo! Sushi’s co-founders, though it operates as a separate brand with its own distinct focus.
How Itsu prices compare across the UK
Prices at Itsu can vary by a small margin depending on location, with city-centre and airport or motorway service branches typically running slightly higher than a standard high-street or retail-park site. This is common across UK chains generally, driven by higher rent and operating costs in premium locations rather than any difference in the food itself. Checking the specific branch’s own menu or app before visiting is the most reliable way to confirm current local pricing rather than relying on a national average.
Ordering ahead at Itsu
Using the Itsu app to order ahead, where available, often means a smoother visit with less waiting once you arrive, and can sometimes surface slightly different pricing or exclusive app-only items. Checking the app’s current offers before ordering is worth doing regardless of whether you plan to use it for the order itself, since it’s often the fastest way to spot a current deal. Collection orders placed through the app also tend to be ready faster than walking in and ordering at the counter during a busy period.
Does Itsu charge different prices in different locations?
Yes, city-centre, airport and motorway locations typically run slightly higher than standard high-street branches, reflecting local operating costs.
Is it worth ordering ahead through the Itsu app?
Yes, it often means a smoother visit and can surface current offers or app-only items not available at the counter.